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Small Business Branding | Top 20 Simple Tips

“The tallest oak in the forest was once just a tiny nut that held it’s ground.” Small Business Branding: Growth So, you’re the tiny nut in this scenario. You’re not the tall oak, you’re not the mighty tree…you’re the little nut. Or, in other words, you’re the small business. You’re not the big franchise, you’re not the multi-million dollar company. You’re the new start-up, a fresh idea in a world full of ideas. A little small business branding can go…

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Coffee Shop Branding | From the Grounds Up!

Coffee Shop Branding: Beginners Guide Coffee was introduced to America in the mid-17th century, and by the 18th century it was one of the most popular, and profitable, products in the world. The first Starbucks Coffee, a pioneer of coffee shop branding, was opened in 1971 – fast forward to today, and there are over 30,000 stores across 80 countries around the world. And that’s just one coffee shop. In America alone, statistics inform us that there are over 150…

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Bar Branding | The Complete Guide

Welcome to the Complete Guide of Bar Branding! Today we’re going on a deep dive into the in’s and out’s of bar branding. We will discuss how to establish your bar’s purpose, and more importantly, how to communicate that purpose to your patrons. Step 1: Find Your “Why” First of all, you need to know your bar’s purpose. Why does your bar operate the way it does? Why does your bar serve what it serves? Your purpose will give your…

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