Budget Branders knows that if you aspire to be a giant pizza franchise corporation, you have to market like them. Effective marketing techniques, like using custom-branded plastic cups and deli containers instead of plain disposable products can be a great start to growing your brand. For just pennies on the dollar, you can keep your business’ name and logo top of mind for customers. Reach out to our branding team to learn more about our products and pricing.
What Is Little Caesars?
In 1962, Little Caesars used its logo – a cartoon drawing of Julius Caesar holding a spear with a pizza on it – for signage, making it into a 3D figure. The company carried its branding through to its commercials, with the cartoon Caesar saying the catchphrase “Pizza! Pizza!” to advertise that Little Caesars sells two pizzas for the price of one pizza from a competition. This catchphrase was introduced in 1979 and still is used today.
Initially, the “Pizza! Pizza!” deal was served in a memorable custom pizza box that was a long rectangle. Later, the company introduced a pan pizza and added a new catchphrase: “Pan! Pan!” Ultimately, Little Caesars got rid of the long pizza box in favor of a standard box that was easier for both its customers and its employees to handle.
Little Caesars has evolved throughout the years, including updating its logo for a less cartoonish version of Julius Caesar. It also introduced a “hot-n-ready” pizza for just $5, which shifted the chain’s focus to more carryout instead of delivery. The company was also one of the first pizza chains to use a speed-cooking conveyor oven, known as the Rotary Air Impingement Oven. This allowed Little Caesars to get pizzas cooked and out to hungry customers much more quickly.
The company also has never shied away from innovating with its menu. This includes items like “Deep! Deep!” Dish Pizza (Detroit-style pizza), wings, crazy bread, cheese bread, salads, stuffed crazy bread, and pizza with meatless sausage. It also has a number of limited-time offers, like a soft pretzel crust pizza.
The company’s owners, the Ilitch family, are among the richest people in the United States due to the success of the brand. Co-founder Mike Ilitch owned both the Detroit Red Wings and the Detroit Tigers. Marian Ilitch is one of the richest women in the world.
From 2008 to 2015, Little Caesars was the fastest-growing pizza chain in the United States. This growth was fueled in part by its partnership with Kmart stores, putting pizza shops directly inside of these big box stores. When Kmart went bankrupt, these locations closed – but Little Caesars continued to grow. It has shops in:
- The United States
- Canada
- Honduras
- Nicaragua
- Costa Rica
- Dominican Republic
- Mexico
- Colombia
- Panama
- Peru
- Guatemala
- Barbados
- Bahamas
- El Salvador
- Jamaica
- Trinidad and Tobago
- Chile
- Saudi Arabia
- Turkey
- Bahrain
- Spain
- The United Kingdom
- Singapore
- The Philippines
- India
Significantly, Little Caesars has remained consistent with its branding throughout its history and across the globe. This has helped to build the company into an instantly recognizable chain, both from its logo, its slogan, and its brand colors.
Little Caesars Menu and Prices
Little Caesars Pizza Options
- Make Your Own Pizza, with a choice of crust (stuffed crazy crust, thin crust, round, stuffed crust round, and Detroit-Style Deep Dish), and toppings (old world pepperoni, pepperoni, extra cheese, Italian sausage, bacon, seasoned beef, smoky ham, mushrooms, onions, green peppers, banana peppers, black olives, pineapple, and jalapeño peppers). The price varies based on the options that you choose but is typically between $7 and $14.
- Slices-N-Stix, which is half pizza and half cheese sticks, for $6.99.
- Slices-N-Stix Bacon, which adds bacon to the cheese sticks for $7.99.
- Slices-N-Stix Jalapeño, which adds jalapeño slices to the cheese sticks for $7.99
- Pretzel crust pizza with cheese sauce for $7.99
- Cheese pretzel crust pizza with cheese sauce for $7.99
- Stuffed pretzel crust pizza with cheese sauce for $10.99
- Pretzel crust pizza with pizza sauce for $7.99
- Old world fanceroni pepperoni pizza for $10.99
- Thin crust pepperoni pizza for $8.99
- Thin crust cheese pizza for $8.99
- Stuffed crazy crust pepperoni pizza for $12.99
- Stuffed crazy crust cheese pizza for $12.99
- 5 meat feast pizza for $13.49
- Ultimate supreme pizza for $13.99
- 3 meat treat for $11.99
- Hula Hawaiian pizza for $11.99
- Veggie pizza for $13.00
- Extramostbestest cheese pizza for $7.79
- Extramostbestest pepperoni pizza for $7.79
- Classic pepperoni pizza for $6.79
- Classic cheese pizza for $6.79
- Detroit style deep dish ultimate pizza for $16.00
- Detroit-style deep dish veggie pizza for $16.00
- Detroit-style deep dish 3 meat pizza for $13.99
- Detroit-style deep dish hula pizza for $12.00
- Detroit-style deep dish pepperoni for $10.99
- Detroit-style deep dish cheese pizza for $10.99
You can also get a lunch combo of a 4 cut pizza with either a 20 ounce soda or a bottled water for $5.99.
Other Menu Items
- Crazy combo (crazy bread with crazy sauce) for $4.50
- Crazy bread for $4.00
- Crazy sauce for $1.25
- Stuffed crazy bread for $3.49
- Pepperoni cheese bread for $6.50
- Italian cheese bread for $5.99
- Caesar wings for $8.49
- Caesar dips for $0.79
- 2 liter Pepsi products for $3.49
- 20-ounce Pepsi products for $2.29
- Rockstar 16-ounce energy drink for $3.49
- Cookie dough brownie made with Twix for $3.89
- Cookie dough brownie made with mini M&Ms for $3.89
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Other Restaurants To Consider
Not in the mood for pizza? We’ve also reviewed menus for other popular national restaurant chains.