Although Subway has endured some hard times in terms of publicity, it has endured in large part due to its successful marketing campaigns. At Budget Branders, we know that the average deli or sandwich shop isn’t necessarily going to be the next Subway. But with our custom napkins, custom plastic cups, and custom foil sandwich bags, you can help to increase name recognition for your own restaurant for pennies on the dollar. Reach out today to talk to a member of our branding team.
All About Subway
Subway’s main product is still the submarine sandwich or sub. It now has a number of other options, including breakfast sandwiches and wraps, pizzas, and salads. Its subs can be made in a number of different combinations, with patrons able to personalize their meal with their preferred type of bread, amount of cheese and meat, vegetables, sauces, and more.
Since the early 2000s, Subway has tried to distinguish itself from its competition as a fresher, healthier choice. That led to its slogan of “Eat Fresh,” with a focus on how its “Sandwich Artists” make meals out of freshly baked bread and fresh ingredients. Its signature green, white, and yellow logo is instantly recognizable.
This marketing strategy led Subway to hire a spokesperson, Jared Fogle, who had lost over 200 pounds in part due to eating Subway. While the strategy was successful, it ultimately backfired when Fogle was convicted of multiple crimes. However, Subway was able to pivot and continue marketing its fresh ingredients as a core feature of the brand.
While its sales have dropped in recent years due to competition from fast-casual chains like Chipotle, Subway remains a staple in cities and towns across America. It has weathered many storms – including claims about the actual freshness of its ingredients – and continued to thrive as a corporation.
Subway Menu and Prices
Sandwiches
- Home Run Ham: ham, provolone, lettuce, tomatoes, onions, and mayonnaise, $8.99 for a footlong, $5.89 for a 6-inch sub
- Titan Turkey: turkey, provolone, lettuce, tomatoes, onions, and mayonnaise, $10.99 for a footlong, $6.59 for a 6-inch sub
- Garlic Roast Beef: roast beef, provolone, lettuce, tomatoes, onions, and roasted garlic aioli, $11.59 for a footlong, $7.39 for a 6-inch sub
- The Beast: pepperoni, salami, turkey, ham, roast beef, provolone, lettuce, tomatoes, onions, mayonnaise, and vinaigrette, $12.99 for a footlong, $8.09 for a 6-inch sub
- The Philly Cheesesteak: steak, American cheese, green peppers, red onions, and mayonnaise, $11.09 for a footlong, $7.09 for a 6-inch sub
- Teriyaki Blitz Cheesesteak: steak, sweet onion teriyaki sauce, American cheese, green peppers, and red onions, $11.09 for a footlong, $7.09 for a 6-inch sub
- The Outlaw Cheesesteak: steak, pepper jack cheese, green peppers, red onions, and baja chipotle sauce, $11.09 for a footlong, $7.09 for a 6-inch sub
- The Monster Cheesesteak: steak, bacon, Monterey cheddar, green peppers, red onions, and peppercorn ranch, $12.79 for a footlong, $8.19 for a 6-inch sub
- Hotshot Italiano: pepperoni, Genoa salami, provolone cheese, jalapeno peppers, lettuce, tomatoes, red onions, and parmesan vinaigrette, $9.39 for a footlong, $6.19 for a 6-inch sub
- The Ultimate B.M.T.: Genoa salami, pepperoni, ham, provolone cheese, lettuce, tomatoes, red onions, and parmesan vinaigrette, $9.69 for a footlong, $6.39 for a 6-inch sub
- Supreme Meats: ham, Genoa salami, pepperoni, capicola, provolone cheese, lettuce, tomatoes, red onions, and vinaigrette, $11.49 for a footlong, $7.19 for a 6-inch sub
- The Boss: meatballs, marinara sauce, pepperoni, fresh mozzarella, and parmesan cheese, $11.09 for a footlong, $7.09 for a 6-inch sub
- All-Pro Sweet Onion Teriyaki: grilled chicken, sweet onion teriyaki sauce, American cheese, lettuce, tomatoes, and red onions, $10.89 for a footlong, $6.89 for a 6-inch sub
- Elite Chicken and Bacon Ranch: rotisserie-style chicken, Monterey cheddar cheese, bacon, lettuce, tomatoes, red onions, and peppercorn ranch dressing, $11.59 for a footlong, $7.39 for a 6-inch sub
- The Great Garlic: rotisserie-style chicken, bacon, Monterey cheddar, lettuce, tomatoes, red onions, and roasted garlic aioli, $11.59 for a footlong, $7.39 for a 6-inch sub
- Pickleball Club: ham, bacon, American cheese, lettuce, tomatoes, pickles, red onions, and honey mustard sauce, $10.89 for a footlong, $6.89 for a 6-inch sub
- All-American Club: turkey, ham, bacon, American cheese, lettuce, tomatoes, red onions, and mayonnaise, $12.19 for a footlong, $7.59 for a 6-inch sub
- Subway Club: turkey, ham, roast beef, American cheese, lettuce, tomatoes, red onions, and mayonnaise, $11.59 for a footlong, $7.39 for a 6-inch sub
Classic Sandwiches include:
- Pizza Sub: $8.19 for a footlong
- Oven-Roasted Turkey: $9.39 for a footlong, $6.19 for a 6-inch sub
- Black Forest Ham: $8.19 for a footlong, $5.49 for a 6-inch sub
- Cold Cut Combo: $8.19 for a footlong, $5.49 for a 6-inch sub
- Tuna: $9.39 for a footlong, $6.19 for a 6-inch sub
- B.L.T.: $9.69 for a footlong, $6.39 for a 6-inch sub
- Oven-roasted Turkey and Ham: $8.79 for a footlong, $5.99 for a 6-inch sub
- Buffalo Chicken: $10.19 for a footlong, $6.59 for a 6-inch sub
- Steak & Cheese: $10.39 for a footlong, $6.79 for a 6-inch sub
- Grilled Chicken: $10.09 for a footlong, $6.49 for a 6-inch sub
- Rotisserie-Style Chicken: $9.69 for a footlong, $6.39 for a 6-inch sub
- Veggie Delite: $7.19 for a footlong, $5.19 for a 6-inch sub
- Roast Beef: $11.09 for a footlong, $7.09 for a 6-inch sub
- Meatball Marinara: $8.29 for a footlong, $5.69 for a 6-inch sub
Sidekicks
- Cinnabon Footlong Churro: $2.00
- Auntie Annie’s Footlong Pretzel: $3.00
- Subway Footlong Cookie: $5.00
Wraps
- Honey Mustard Chicken: $8.39
- Homestyle Chicken Salad: $7.29
- All-Pro Sweet Onion Teriyaki: $10.89
- Elite Chicken & Bacon Ranch: $11.59
- The Ultimate B.M.T.: $9.69
- The Hotshot Italiano: $9.39
- The Philly: $11.09
- The All-American Club: $12.19
- Subway Club: $11.59
- The Great Garlic: $11.59
- Oven-Roasted Turkey: $9.39
- Rotisserie-Style Chicken: $9.69
- Steak and Cheese: $10.39
- Tuna: $9.39
- Grilled Chicken: $10.09
- Veggie Delite: $7.19
- Black Forest Ham: $8.19
- Cold Cut Combo: $8.19
- Roast Beef: $11.09
- Oven-Roasted Turkey & Ham: $8.79
- B.L.T.: $9.69
Bowls
- Black Forest Ham: $8.19
- Buffalo Chicken: $10.19
- B.L.T.: $9.69
- Cold Cut Combo: $8.19
- Grilled Chicken: $10.09
- Meatball Marinara: $8.29
- Oven-Roasted Turkey: $9.39
- Oven-Roasted Turkey and Ham: $8.79
- Roast Beef: $11.09
- Rotisserie-Style Chicken: $9.69
- Steak and Cheese: $10.39
- Tuna: $9.39
Salads
- Black Forest Ham: $7.49
- Buffalo Chicken: $8.59
- B.L.T.: $8.39
- Cold Cut Combo: $7.49
- Grilled Chicken: $8.49
- Meatball Marinara: $7.69
- Oven-Roasted Turkey: $8.19
- Oven-Roasted Turkey and Ham: $7.99
- Pizza Sub: $7.49
- Roast Beef: $9.09
- Rotisserie-Style Chicken: $8.39
- Steak and Cheese: $8.79
- Tuna: $8.19
- Veggie Delite: $7.19
Combos
Kids Meals
For kids, Subway offers smaller 4-inch sandwiches along with applesauce and milk or fruit punch. It calls these meals Fresh Fit for Kids:
- Black Forest Ham: $4.69
- Oven-Roasted Turkey: $4.69
- Veggie Delite: $4.69
Breakfast
Subway also offers breakfast in the mornings. While its menu is relatively limited, you can choose from:
- Bacon, egg, and cheese flatbread: $6.54
- Bacon, egg, and cheese wrap: $6.54
- Black forest ham, egg, and cheese flatbread: $6.54
- Black forest ham, egg, and cheese wrap: $6.54
- Egg and cheese flatbread: $6.54
- Egg and cheese wrap: $6.54
- Steak, egg, and cheese flatbread: $6.79
- Steak, egg, and cheese wrap: $6.79
Sides, Drinks, and Desserts
- Personal pizza: $5.99
- Chips: $1.59
- Applesauce: $1.50
- Cookie (double chocolate, chocolate chip, white chip macadamia nut, oatmeal raisin, or raspberry cheesecake): $0.79
- 6 pack cookie box: $3.00
- 12 pack cookie box: $5.29
- Bottled sodas and sports drinks: $2.79
- Bottled water: $2.49
- Juice pouch: $1.49
- Orange juice: $2.79
- Milk: $1.99
- Energy drink: $3.00
- Fountain drinks: $2.29 for a small, $2.59 for a medium or $2.79 for a large
- Coffee: $1.25
Keep in mind that like most franchises, Subway’s pricing may vary in part based on location. Although the restaurant is a chain, the company recognizes that local conditions may vary considerably for each franchisee. In higher cost-of-living areas, you can expect to see prices that are a few dollars more for a sandwich or combo.
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