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Love it or hate it, social media is here to stay. While the most popular sites may come and go, Americans love social media sites like Facebook, Instagram, Twitter, SnapChat, and TikTok. In fact, according to one study from the Pew Research Center, 70% of adults in the U.S. use social media to connect with each other, get news, share information and for entertainment. TikTok has even surpassed Google in website traffic to become the world’s most popular web domain. …

When customers decide where to eat, they no longer simply rely on word of mouth, newspaper reviews, or recommendations from friends, family, and/or coworkers. Instead, in 2022, most people hop online to check out the restaurant’s website, social media, and online review sites such as Yelp. In fact, a recent survey found that 77% of people visit a restaurant’s website before going out to eat or ordering delivery. This same survey found that 70% of respondents decided to not patronize…

In the not-too-distant past, coffee was something that you made at home, or perhaps something that you drank at a diner. With the advent of Starbucks and other massive coffee chains, however, coffee shops have become a staple in the U.S. In fact, experts predict that there will be at least 40,900 coffee shops in the country by the end of 2025. Americans love java – and they especially love the coffee shop experience. If you operate a coffee shop…

Fast food is incredibly popular in the United States. Across the country, there are 194,395 fast food restaurants – including major corporate franchises like McDonald’s and Wendy’s as well as independently-owned pizza joints and sandwich shops. While many restaurants experienced financial strain as a result of the COVID-19 pandemic, fast food and fast casual restaurants fared well – and are poised to experience even more growth in the coming years. If you own a fast food restaurant – or want…