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One of the most important aspects of running a successful restaurant is developing a solid marketing plan. While it may be possible to get diners in the door without marketing, most people won’t even know about your establishment and what you offer unless you market it appropriately.  Crafting a marketing plan may sound daunting, particularly if you don’t have experience in this field. While it may take time to put together your marketing plan, it doesn’t have to be hard.…

Jump to: How to Run a Restaurant Survey Basic Information Questions Physical Space Questions Menu Questions Service Questions Technology Questions Big Picture Questions As a restaurateur, it can be hard to know what you’re getting right – and what needs to improve. Sales and profits tell part of the story. Reviews also tell part of the story, but not every customer is willing to provide public feedback. You likely don’t have enough insight to know whether there is something that…

One of the most important features of any successful restaurant is a great menu. If you don’t have a variety of food listed on a well-designed menu, then it can be a real turn-off to customers. A menu that is difficult to navigate can make a huge difference to your bottom line. A menu might not seem like that big of a deal – after all, it’s just a place where you list your food. But, having a thoughtful menu…

Technology has transformed the way we live our lives – and how we do business. This is particularly true in the restaurant industry. In the past, word of mouth – and perhaps reviews from a restaurant critic – were all that most restaurant owners had to worry about in terms of reviews. Today, there are any number of review sites where customers can leave their thoughts on your food, service and more…for better or for worse. These sites can be…