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There are certain taglines or slogans that immediately call to mind a particular company. For example, if someone says, “like a good neighbor,” to you, chances are good that you will either respond with “State Farm is there,” or simply think of the insurance company State Farm. That is the power of a slogan. When well-written and used effectively, it can be something that differentiates you from other companies and keeps you at the front of customers’ minds. Some restaurant…

When you open up your restaurant, you may think that it’s all about the food. While having great food is critical to the success of your restaurant, customer service may be just as important – or even more so. After all, it doesn’t matter if you have the best fried chicken in the state if your servers deliver it to the table soggy, greasy and cold. There are few things that can tank your restaurant’s reputation faster than poor quality…