Welcome to the Complete Guide of Bar Branding! Today we’re going on a deep dive into the in’s and out’s of bar branding. We will discuss how to establish your bar’s purpose, and more importantly, how to communicate that purpose to your patrons. Step 1: Find Your “Why” First of all, you need to know your bar’s purpose. Why does your bar operate the way it does? Why does your bar serve what it serves? Your purpose will give your…